The fascination of holograms

3D holograms captivate the viewer, but where does this fascination come from?

Most people are only familiar with holograms from Hollywood films; science fiction films in particular are teeming with futuristic holograms. However, 3D holograms are no longer fiction, but already tangible reality.


A 3D hologram is a 3D projection created by light refraction that floats freely in space. In contrast to 3D televisions or virtual reality (VR) and augmented reality (AR) applications, 3D holograms can be seen by anyone without 3D glasses or additional devices.

Hologram projections create a paradox for the viewer. For although the eye perceives a 3D object floating freely in space, the brain knows that disembodied appearances cannot be real. Through this discrepancy between what the eye sees and what the mind is aware of, an above-average attention span can be achieved in the viewer. 

Holography is therefore perfectly suited for conveying product information or for image building. Holographic presentations of 2–3 minutes in length are thus viewed in their entirety by the majority of viewers. A value that can hardly be achieved with a classic film on a monitor.

What is a 3D hologram used for?

  1. 3D holograms are a new and impressive solution to explain products in an innovative way and to present their USPs in an understandable way

    In contrast to conventional forms of presentation, such as 2D product films, holograms convey a much more realistic impression of the product being presented. By using holography, the digital twin becomes a living virtual image of a real object. 3D holograms lift presentations into a new dimension, they are an absolute eye-catcher.

  2. To create visual worlds of experience

    3D holograms showcase products in a unique way. By means of holography, concrete products can be impressively combined with visual effects such as fire, water or smoke. In this way, a new visual language can be created that is visually appealing and perfectly matched to the respective product.

  1. To explain technically complex things simply

    3D holograms solve the problem of presenting complex interrelationships in a clear and easy-to-understand way. For example, filter processes, fluid flows or chemical processes can be realistically depicted on a real exhibit.

  2. To positively surprise customers

    With a 3D hologram, it is possible to surprise the viewer in a particularly impressive way, so that the content presented remains permanently anchored in the customer’s memory. Through the use of holograms, the associated company is also perceived by the viewer as innovative and in tune with the times, which means an invaluable competitive advantage over the competition.

What is needed to display a 3D hologram?

The following things are needed to display a 3D hologram:

  • a hologram projector (also called holo-display), which enables the holographic 3D projection
  • a hologram content, which enables free-floating appearances in space by means of the holo-display
  • a real product or component, which is surrounded by the hologram to make the optical fascination perfect
Holo-Display Abbildung
Filmklappe als Symbol für Animation und Inhalte
Akkubohrer als Symbol für ihr Produkt
Your product
Smiley mit Sternen in den Augen symbolisiert den Wow-Effekt

Where are the possible applications for 3D holograms?

The possible applications of 3D holograms are extremely diverse. Among other things, 3D holograms are used for:

  • Showrooms
  • Events
  • Trade fairs
  • Museums
  • Trade and Retail
  • Roadshows
  • Congresses
  • Foyer/Reception

The perfect hologram—guaranteed!

Every occasion and location is different—just like our different sized hologram solutions. Our strength is your advantage: Select the right hologram for the application—ideally with the holographic content from us—and nothing stands in the way of the WOW experience for your customers.