The fascination of holograms

3D holograms captivate the viewer, but where does this fascination come from?

Most people are only familiar with holograms from Hollywood movies; science fiction films in particular are full of futuristic holograms. However, 3D holograms are no longer fiction, but already tangible reality.


A 3D hologram is a 3D projection created by light refraction that floats in space. In contrast to 3D televisions, virtual reality (VR) or augmented reality (AR) applications 3D holograms can be seen by anyone without additional devices.

Hologram projections create a paradox effect for the viewer. Although the eye perceives a 3D object floating in space, the brain knows that the appearance can´t be real. The discrepancy between what you see and what the mind is aware of creates the above-average attention span.

Holography is therefore perfectly suited for conveying product information or for image building. In contrast to a normal movie, a 2-3 minute holographic presentation does not lose the observer's attention.

What is the scope of application for a 3D hologram?

  1. 3D holograms are a new and impressive solution to explain products in an innovative and to present their USPs in an understandable way

    In contrast to conventional forms of presentation - like 2D product films - holograms convey a much more realistic impression. By using holography, the digital twin becomes a living virtual image of a real object. 3D holograms lift presentations into a new dimension, they are an absolute eye catcher.

  2. To create visual worlds of experience

    3D holograms showcase products in a unique way. Concrete products can be impressively combined with visual effects such as fire, water or smoke. A new visual language can be created that is visually appealing and perfectly matched to the respective product.

  1. To explain technically complex things in a simple way

    3D holograms solve the problem of presenting complex correlation in a clear and easy-to-understand way. For example, filter processes, fluid flows or chemical processes can be depicted realistically on a real exhibit.

  2. To surprise your customer

    You can surprise your customer in an impressive way with the 3D presentation. The content remains anchored in his memory. By using the hologram technique associated company is also perceived by the viewer as innovative, which means an invaluable competitive advantage.


What is necessary to present a 3D hologram?


  • a hologram projector (also called holo-display), which enables the holographic 3D projection
  • a hologram content, which enables free-floating appearances in space
  • a real product or component, which is surrounded by the hologram to make the optical fascination perfect
Holo-Display Abbildung
Filmklappe als Symbol für Animation und Inhalte
Akkubohrer als Symbol für ihr Produkt
Your product
Smiley mit Sternen in den Augen symbolisiert den Wow-Effekt

Where are the possible applications for 3D holograms?

  • Showrooms
  • Events
  • Trade fairs
  • Museums
  • Trade and Retail
  • Roadshows
  • Congresses
  • Foyer/Reception

The perfect hologram - guaranteed!

Every occasion and location is different - just like our hologram solutions. Our strength is your advantage: Select the right hologram for the application - ideally with the holographic content from us - and the WOW experience is guaranteed.